WiiM
WiiM is the consumer electronics brand of Linkplay Technology, a company established by a team of entrepreneurs with backgrounds at organisations including Google, Broadcom, InterVideo, and Harman. Linkplay was established to develop wireless audio technology and smart home audio solutions, and WiiM represents the brand's direct-to-consumer product line, bringing Linkplay's streaming and connectivity expertise to the home audio market.
WiiM devices are designed to make high-resolution audio streaming accessible and versatile, supporting playback at up to 192kHz/24-bit quality alongside a broad range of streaming services and control protocols including AirPlay 2, Chromecast, Spotify Connect, TIDAL Connect, DLNA, and Roon Ready. The range spans compact network streamers, integrated amplifiers for use with passive speakers, and a wake-up light, all managed through the WiiM Home application. Voice assistant compatibility with Alexa, Google Assistant, and Siri is integrated across the product line.
WiiM positions itself as a brand for listeners who want audiophile-grade streaming capabilities without the complexity or cost traditionally associated with high-end source components, supporting multi-room audio across mixed device ecosystems.
